The publication of research is an important milestone for all researchers. But for this research to make a real impact on the world and society, communicating it to a wider audience is crucial. Thus, researchers, societies and publishers (and the scientific community, as a whole) need to take active measures to promote their work in effective ways.

This is where our services enter the picture. At Editage, we help transform complex, highly specialized research into simple, accessible formats that can be consumed by the general public. We also tailor our content according to different target groups – for example, you can use it to engage stakeholders such as international collaborators, policymakers and funders.

No matter what form of research you want to communicate – be it articles or collections based on a key topic – our team of science communicators, designers and communication and marketing experts find creative ways to do so. Not just that, we offer branding and marketing services for journals, publishers and societies – such as to promote the launch of a new journal or raise awareness about a particular portfolio. The collaterals that we create can then be used in different formats across various digital platforms like social media, web sites or conferences.

Based on a 2019-20 review of research promotion across our existing partners, we’ve seen increased readership, engagement and impact for articles published with an alternative format. This included a 3X increase in full-text downloads, 6X increase in Altmetric scores and 2X increase in the number of citations. Effective promotion strategies can also lead to an improvement in author reputation, media coverage, brand perception and commercialization opportunities.